Swatch goes Retro with high-tech Irony for men Keeping a smart eye on the latest trends, Swatch has caught a fast-moving wave, ridden it to shore and jumped off on the sand to present the latest in high-tech Irony for men: Swatch Irony Chrono Retrograde. Four new models are here already, each built around a new chrono movement and display that brings a fresh and stylishly masculine look to the popular Swatch Irony line.