A Swatch Irony is similar to a plastic Swatch. In 1994 Swatch launched the first collection of stainless steel gent and medium size Ironies in the USA. It was an instant success. A Swatch Irony Lady Lady is made for ladies with a feeling for style. The watches breathe an atmosphere of style. The designers of Swatch have outdone themselves. The cases of these watches exist in stainless steel and gold plated steel.