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Swatch watches

Swatch is a brand name for a line of wrist watches from the Swatch Group, a Swiss conglomerate with vertical control of the production of Swiss watches and related products. In 1982, Swatch was conceived and it was introduced to the market in Switzerland in March 1983.

The first collection
The first collection of twelve Swatch models was introduced on March 1, 1983 in Zurich, Switzerland. Initially the price ranged from CHF 39.90 to CHF 49.90 but was standardized to CHF 50.00 in autumn of the same year. Sales targets were set to one million timepieces for 1983 and 2.5 million the year after. With an aggressive marketing campaign and a very reasonable price for a Swiss-made watch, it gained instant popularity in its home market. Compared to conventional watches, a Swatch was 80% cheaper to produce by fully automating assembly and reducing the number of parts from the usual 91 or more to only 51 components.


Popularity
Swatches enjoyed their peak popularity during the mid-1980s. Such '80s fads included wearing two Swatches and using a Swatch as a ponytail band. Some models, like Pop Swatch, allowed wearers to attach Swatches directly to clothing. During this same time, Swatch introduced the idea of partnering with noted artists, including Keith Haring and others. Artist watches gave a new cachet to what had previously been a trendy youth article.
 
All swatch types 
PopStandard GentsStandard LadiesMaxiAccessAutomaticAquachronoChronoScubaMusicallChrono AlarmSolarStopAutoquarzSquareX-LargeSquare ChronoTurn OverTouchFun ScubaFun BoarderPackaging SpecialsJelly In JellyPuzzle MotionNewGentArt SpecialsNew Chrono PlasticScuba LibreNew ScubaTime 3 handsTime 2 HandsOlympic SpecialsSistem 51New Irony ChronoSpecialsValentine's Day SpecialsMother's Day SpecialsChristmas SpecialsCollector SpecialsHalloween SpecialsJames Bond SpecialsChinese New Year SpecialsVariantsPrototypesScubaPop StrapStandard Gents StrapIrony Lady Lady StrapChrono StrapStandard Ladies StrapXLite StrapAutomatic/Scuba/Chrono StrapAquachrono StrapScuba StrapSkin StrapAccess StrapMusicall StrapChrono Alarm StrapSolar StrapStop StrapAutoquarz StrapIrony Automatic StrapIrony Chrono StrapIrony Scuba StrapIrony Scuba 200 StrapIrony Big StrapIrony Medium StrapBeat StrapIrony Beat StrapIrony Scuba 200 Chrono StrapSkin .Beat StrapSquare StrapSkinchrono StrapSquare Chrono StrapX-Large StrapDiaphane Chrono StrapTurn Over StrapIrony Nabab StrapDiaphane StrapTouch StrapFun Scuba StrapIrony The Chrono StrapFun Boarder StrapIrony Petite StrapJelly In Jelly StrapIrony Retrograde StrapIrony Lady Square strapDiaphane Automatic Chrono StrapNew Irony Big StrapNewGent StrapNew Chrono Plastic StrapNew Irony Chrono StrapScuba Libre StrapNew Irony Big Classic StrapXLite Chrono StrapSistem 51 StrapNew Pop StrapstandardSkinSkin .BeatSkinchronoAquachrono RingScuba RingBatterySwatch WearPopringBuckleGuardPinsIrony AutomaticIrony ChronoIrony ScubaIrony Scuba 200Irony BigIrony MediumIrony Lady LadyIrony Chrono MediumIrony Scuba 200 ChronoAutomaticIrony BeatDiaphane AutomaticDiaphane ChronoDiaphane NavigatorIrony NababIrony PetiteIrony The ChronoIrony RetrogradeIrony Lady SquareDiaphane Automatic ChronoNew Irony BigIrony watchesNew Irony Big ClassicCatalogBeatIrony Synchro BeatRefurbished watches