To celebrate the Swiss Pavilion and Switzerland’s contribution to Expo Shanghai 2010, Swatch has created the SWISS PAVILION, a bold, bright and ironically iconic red and white Swiss watch. The new Swatch Jelly in Jelly features a structured red silicone strap with embossed red crosses, arches drawn in embossed white crosses and microinjections in the form of white crosses. The Swatch Snowpass logo appears in red and white at the tip of the six o’clock and in red on one of two white silicone loops; the second loop identifies the watch as a tribute to the Swiss Pavilion. The solid white plastic case frames a bold red dial with a white Swiss cross at its centre. In the absence of numerals and indexes, white hour and minute hands and a slender red central seconds hand mark the time.