While adults tend to get caught up in the race against the clock Flik Flak invites children to race along with great clocks that can also prove reliable and reassuring companions in their daily lives and routines. The new clocks are softly rounded and beautifully balanced for an attractive look and a pleasant feel - even when you're still half asleep... They offer alarm and snooze functions while the dial face can also be lit up for optimal readability in the dark... As with all Flik Flak timepieces readability is indeed the keynote reinforced by the lively Flik Flak hands moving around clearly defined hour and minute circles spelled out with colours and/or his'n'her figures and even dots! The contribution from educational specialists is clearly apparent in the endlessly entertaining learning concept that makes telling the time a constantly renewed pleasure!