When in Switzerland, make a Swatch. This topical and original Gent tells the story of Swatch with a bright and colourful photo-collage of Swatch watch dials. The collage is printed on an innovative textile strap that is further embellished with three watch dials, each covered with a raised transparent plastic dome that adds a tactile third dimension: the low-relief Swatch on the 6 o’clock side of the strap presents a black Irony Big dial with white Arabic numerals and hands; the 12 o’clock side presents a red Irony Chrono dial with two black counters and one silver, and a white Irony Chrono Retrograde dial with silver counters. This fascinating strap holds a transparent clear plastic case framing a printed dial that takes up the strap’s photo-collage design and transforms it into a declaration of fashion principles: This is not a watch (it’s a work of art). Set in the dial to mark all hours are 12 white crystals, adding sparkle to the world of time. Slim white hour and minute hands and a delicate white seconds hand mark the time.