"I believe that it is important to not necessarily over-embellish objectsto keep a certain truth to a product, but I also believe that objects needs to touch our sensual side, they need to elevate certain experience, and they need to be human. I also believe that objects should be casual, simple, soft, but precise. I placed an analog mechanism in a perfect ovaloid that is symbolic of technology, the cosmos, passage and cyclic nature of Time. I think of my proposal as an extension of essensualism (reductive sensualism)." (Karim Rashid)