Swatch and MTV Networks International have launched a new global art and design initiative, Swatch MTV Playground. The online showcase aims to inspire young people to get involved with art in a variety of forms and create a community of design students across 2D and 3D animation, illustration, graphic art, fashion, motion design, film and music.
Swatch MTV Playground will be based around a central online hub at www.swatchmtvplayground.com. The site will be available to users in 19 languages and will be the first creative site to feature such a high level of linguistic accessibility for participants across the world. MTV says that the website aims to challenge creative communities to ‘redefine their understanding of art’…
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ZURICH, May 6 – Swatch Group’s brand Swatch will be headed by Arlette-Elsa Emch who is taking over from Nicolas Hayek, allowing him to concentrate on the Breguet marque and other projects, a spokeswoman for the group said.
Emch will take over with immediate effect and will remain head of Swatch Group’s ck watch marque, spokeswoman Beatrice Howald said on Wednesday.
The move means that Hayek, who is also chairman of the Swatch Group as well as head of the group’s prestigious Breguet brand, will be able to spend more time on Breguet as well as on his company Belenos Clean Power.
Hayek founded Belenos Clean Power to look into ways of using solar power to produce energy without emitting greenhouse gases.
GOLD & PIONEER EVENT
This year you are invited to join us for a very special visit to one the most fascinating cities on earth – Venice!
Be part of the exclusive launch of a new Collection. A selection of unique Swatch watches that celebrate art, creativity and the positively provocative spirit of Swatch!

EVENT PACKAGE
- 3 nights in a 4 star hotel incl. breakfast
- 1 limited and numbered Gold & Pioneer Special
- 1 Swatch Special with Event sleeve
- Several exclusive give-aways
- Gold & Pioneer Kiosk with limited Specials
- One day activity: Launch of a new Collection with live performance and exclusive Club incentives
- Exclusive press conference, meet & greet of special guests, Swatch party
- 2 lunches, 3 dinners, various snacks
- All transfers during the event
Subscription starts 20st May 2009 at 2 p.m. CET.
More info @ Swatch THE Club