Swiss fashion watchmaker joins Chinese community celebrations around the world

SWATCH joins Chinese communities around the world in welcoming the Year of the Tiger. February 14th kicks off the traditional 15-day New Year’s celebration. It’s a time for inspiration, with joyful colours and an eye on contemporary fashions along with family get-togethers, parades and colourful events culminating in the famous Lantern festival. An ancient custom associates each year with one of twelve animals, and people born that year are said to have something of the animal’s personality. A person born in the Year of the Tiger is likely to be powerful, active and positive all good signs of success in the year ahead!

Ever-optimistic and passionate about art, sports, and fashion watches, SWATCH is pleased to contribute to upcoming New Year celebrations with THE BLESSING SIGN, a brightly coloured Gent with inky black strokes of the brush evocative of the Tiger’s stripes. Given such an auspicious combination of colours and characteristics, SWATCH presents THE BLESSING SIGN in unique Special Packaging a warm and colourful companion ‘mascot’ for the year ahead.

The black silicone strap of this bold declaration for Valentine’s Day features red and white love-notes drawn with an artist’s skilful hand, a contrasting red silicone loop and a black plastic buckle. Words can’t ever say it all, but this Gent’s message leaves no room for doubt—hugs and kisses, miss you, love you— —a story told in boldly drawn words and graffiti hearts. The solid black plastic case frames a black dial and red heart drawn by hand and placed to attract attention at in the centre of attention. In the absence of numerals and indices, elegant white hour and minute hands and a slim white seconds hand mark the time.

The Love Seconds Swatch Special comes in its own Special Packaging consisting of a matching black and white diary with love-notes written on the synthetic soft touch cover, plenty of blank pages for the love-struck artist to work on, a black pencil and a special aluminium container to keep one’s feelings under cover, sheltered and protected until it’s time to lift the lid and tell the world your love-story. The diary has a bright ribbon to tie up in a bow and the special aluminum case features a bright red and black heart in relief, a special place for a special love..

Sweet Embrace (JPR013-U)

A scattering of stars in the black of night, drops and dots and points of light—these are all the little things that make me love my Valentine. Drawn as if by an artist’s hand, this romantic little jewel delivers its message straight to the heart. Sparkles of light in pink crystals, stainless steel and red synthetic resin form the universal sign of love and bring to life the sweet embrace of lovers with their one and only. The heart-shaped pendant dangles from a fine chain link necklace fashioned, like the contours of the heart itself, of stainless steel 316L.