
The Swatch Blum Collection, one of the most complete collections of its kind, has been auctioned to a buyer from China. The collection has been sold as a single lot by auction house Phillips de Pury and was held in Hong Kong on the 24th November. The Swatch Blum Collection contained more than 4,350 items and included a large number of prototypes, hybrids and production variants that have never been offered for public sale. The collection has been sold for the amount of 6,5 million dollars.
We received 4 new Swatch watches: the Swatch Portrait (SUOZ121) designed by Jeremy Scott, the Swatch TTR (SUOZ136) designed by Chi Fong Leong and 2 watches from the 2011 Christmas Collection: the Swatch Golden Rebel (SUOZ119) and the Swatch Shimmer Ray (GZ250).
Swatch Swatch Portrait - SUOZ121
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Swatch TTR - SUOZ136 |
Swatch Golden Rebel - SUOZ119 |
Swatch Shimmer Ray - GZ250
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We received 5 new Swatch Irony Big watches from the fall/winter 2011 collection. The Swatch Black Decency (YGS749G), the Swatch Silver Decency (YGS750G), the Swatch Blue Decency (YGS751G), the Swatch Burgundy Decency (YGS752G) and the Swatch Brown Decency (YGS753G).
Swatch Black Decency - YGS749G
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Swatch Silver Decency - YGS750G
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Swatch Blue Decency - YGS751G
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Swatch Burgundy Decency - YGS752G
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Swatch Brown Decency - YGS753G |
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We received 5 new Swatch bracelets, the Rebel Bangles. The bracelets come in the colors Prune (JBR011-M), Sea (JBS029-M), Grape (JBM073-S), Rose (JBW010-M) and Royal (JBS028-M). The bracelets will match perfect with the Rebel Gents.

After debuting in 2010 for the second year, Jakob Schlaepfer presents the Swatch Houte Couture special packaging produced in a limited edition to 777 pieces.
The package contains 2 numbered watches: “ His Golden Present” (YTB402S) and “Her Golden Present” (YLB401S) which makes “Our Present For Him And Her” (YZS08).


These watches are designed by the Swiss legendary creator of fabrics, Jakob Schlaepfer. The two watches are presented in an elegant black case in polished stainless steel.
Thanks to SecondWatch.
From January 23 2012, the Year of the Dragon begins. The dragon is one of the most vibrant and colorful signs of the zodiac. Swatch celebrates the Year of the Dragon with a beautiful watch. The Year of the Dragon (GZ268) has a nice blue Chinese dragon drawn on the white background of the silicone strap. The whole model is inspired by the classic blue and white Chinese porcelain, the dial complements the decorative blue dragon with a grid drawn on a white background. On the special sleeve is a blue dragon who wishes you all the good luck in the year about to begin.

Thanks to SecondWatch.
The X-mas special for 2011 is called the Lucky Snow (GZ259S). It’s limited to 7777 pieces, numbered and comes in a very nice dark red package.




You can find more information about this X-mas special on the Swatch Collectors Forum.
As we told you before, we have been reconstructing our office next doors to create a large showroom for our customers in The Netherlands.
Because Horloge.nl is our national website, the new show got a complete Horloge.nl theme. Here a few small pictures of the opening.


