Fashion designer Jeremy Scott announced on his Twitter account his second Swatch collection. The new collection will be launched on September 14 during the Spring Fashion Show in New York. This new collection will contain 5 watches: The Swatch Melted Minutes (GZ261), The Swatch Portrait (SUOZ121), the Swatch X-Ray Vision (GZ252 with corresponding sun glasses) , the Swatch Punk (GZ251), the Swatch Hypnotic Heart (MX001S with 12 cm height, limited and numbered to 777 pieces with a special packaging).
| Melted Minutes (GZ261) |
Portrait (SUOZ121) |
X-Ray Vision (GZ252)
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Punk (GZ251) |
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| Hypnotic Heart (MX001S) |
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Thanks to Andreas Wiethoff.
Swatch has changed the way they release new Swatch models. From now on, every month some new models will be introduced instead of the way they now do with a Spring/Summer Collection and a Fall/Winter Collection.
Check out the Facebook of Swatch for more information.
Here are the released that are known now for August.



There are five new Color Codes available in the US Swatch e-store: the Flaky Brown (GC109), the Flaky Blue (GM171), the Flaky Grey (GM175), the Flaky Smoke (GM176) and the Flaky Pink (GP136).

Posted on Squiggly Forum, picture from SecondWatch.
Swatch is having plans to release a Colour Code Striped Collection, 5 Gent Swatch watches will be available with new striped watchbands. This will be the: Striped Callipara (GV121I), the Striped Dragon Fruit (GP128I), the Striped Rise-Up (GS138I), the Striped Up-Wind (GN230I) and the Striped Berry (GR154I)
| Striped Callipara (GV121I) |
Striped Dragon Fruit (GP128I) |
Striped Rise-Up (GS138I) |
Striped Up-Wind (GN230I) |
Striped Berry (GR154I) |
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Thanks to Andreas Wiethoff
We want to let you know that the Swatch Animal Collection is complete now! The Swatch Zebra, Swatch Snaky, Swatch Black Dunes, Swatch Drops, Swatch Reptile and Swatch Salmon are all in stock, check it out!

Last week we informed you about the 5 new colour codes we received. Swatch also released on May 1 five new Irony Chrono’s and four new Irony Nabab (part of the Animal Collection) which we will be expecting soon. The Irony Chrono are: Reptile Green (YCB4014AG), Reptile Violet (YCB4015AG), Reptile Blue (YCB4016AG), Reptile Orange (YCB4017AG) and Reptile Light Blue (YCB4018AG).
| Reptile Green |
Reptile Violet |
Reptile Blue |
Reptile Orange |
Reptile Light Blue |
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The Irony Nabab are: Coloric Scales (YNS117), Salmon Grey (YNS120), Salmon Gold (YNS121) and Salmon Violet (YNS122)
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Salmon Grey |
Salmon Gold |
Salmon Violet |
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Thanks to Andreas Wiethoff.
We were still waiting for the YTG400 “In A Warm Mode” and here it is! A beautiful stainless steel watch with a rose gold coating and a brown leather strap.

We now have all 5 models of the new collection Irony New Big in stock
Swatch is going to release 2 special New Gent watches designed by Markus Linnenbrink, the German artist. These are the not limited watches: We’re All Gonna Die (SUOZ115) and Time Is Never Enough (SUOZ118).
| SUOZ115 |
SUOZ118 |
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Also a limited edition of 777 pieces will be released containing the 2 watches. This will be the Markus Linnenbrink Set (SUOZ05), in a special box with the numbered watches (SOUZ116S and SUOZ117S). The Markus Linnenbrink Collection will be the third of 3 collections: Art, Fashion and Sport.
Thanks to Andreas Wiethoff.