After the Full Blooded gold was introduced in the year 2005, the Full Blooded series have been a big hit ever since. Swatch expanded the Full Blooded collection almost each year after the launch.
Now there are 3 new editions of the Swatch Full Blooded to add to this Family.
SVCK4047AG – Swatch Full Blooded Caramel
SVCK4048AG – Swatch Full Blooded Blueberry
SVCK4050AG – Swatch Full Blooded Raspberry
Here they are:

This week we received 2 new Swatch Chrono Automatic watches.
SVGB401 – Right Track Sunshine (left)
SVGB402 – Right Track Sunset (right)
These two new models in the Swatch Chrono Automatic Collection feature a moulded plastic case; disc-shaped windows in the crystal glass caseback present an unobstructed view of the fascinating mechanical movement within. The heart of the Swatch Chrono Automatic is the new self-winding ETA Calibre C01.211, a fifteen-jewel, 3Hz movement with a 46-hour power reserve. The thirty-minute and six-hour chrono counters are positioned at 12 and 6 o’clock, respectively, while the continuous seconds counter appears at 9 o’clock. A date aperture appears on all models at 3 o’clock.

This week we received two new Swatch Chrono series.
Street Map
Run
We just received a 2010 Olympic Special that was given to the volunteers that helped during the 2010 Olympic Games in Vancouver. The watch is a 2002 SUDK103 – Ocean Ripple with a special strap.
Nicolas G. Hayek, Chairman and Delegate of the Board of Directors of The Swatch Group Ltd. unexpectedly passed away during work today at his beloved Swatch Group.

Squiggly is sad to hear this.
We offer our condolences to his family and all the people that work at Swatchgroup and have been inspired by his work and vision.
Source: http://www.swatchgroup.com/en/services/archive/2010/nicolas_g_hayek_1928_2010
Michael from www.always-surprising.com wrote the following on the Swatch Clopedia Forum:
Dear Friends,
after the first shock and some sleep, it is still a shock, that Mr. Hayek died.
We get mails from friends with short statments. These mails inspired us to make a short tribute under the press release and the pictures we had posted on the website.
So please feel free to forward this mail to all the swatch fans you know and who like that idea feel free to send a short text. We will post the text on this site (under the pictures):
http://www.always-surprising.com/20100628.htm
With the text we will post your first name and country, so please send this also. Please mail it to info(at)always-surprising.com
With kindest regards
Michael & Anja
New in Stock this week: GE217 – Charmingly Beautiful
Manish Arora was born in Bombay (Mumbai), India. In his work he combines high-contrast colours and intriguing shapes with Bollywood sparkle, pop culture and sheer joie de vivre. For Swatch he has created the Manish Arora Collection, and to the Swatch & Art Collection he contributes an exuberant example of his irrepressible creative spirit.

Together with the new released Swatch Plastic Chrono’s, Swatch also introduced two new Swatch Bijoux Families. These two new Swatch Bijoux families are introduced as the Beach Collection.
Fructiferous (right)
Drops of colour splash on steel. This colourful, fresh and powerful family of bijoux plays with the contrast between polished stainless steel 316L surfaces and coloured synthetic resin inlays. The large oval pendant features an attractive array of purple, light pink, dark pink and salmon resin inlays resembling drops of colour splashing into a reflective pool. The bracelet presents oval discs inlaid with a similar range of coloured synthetic resin drops, and the earrings and ring present further variations on the theme with synthetic resin drops of different sizes and colours: purple, salmon, light pink and dark pink.
Stablitto (left)
Once upon a time, children played with simple toys like coloured sticks or daisy chains. This enchanting family of bijoux brings back that innocent age with coloured blossoms and fine link chains, fashioned of stainless steel 316L and multicoloured synthetic resin inlays. The design plays with a simple geometry of sticks and circles: the necklace is formed of coloured blossoms of different sizes arranged in a triangular design; the bracelet mimics a daisy-chain, and blossoms dangle from the earrings. The ring presents a single flower, mounted on a simple band of steel.

Grab your swimsuits and sunglasses, it’s time to hit the beach!
D-Day for the Swatch FIVB World Tour 2010 is coming up soon and fans of this entertaining and demanding sport popular all over the world are already buzzing with excitement. This year, title sponsor Swatch fields women’s teams from Switzerland, Brazil and the Netherlands and men’s teams from Switzerland, Spain and Austria. All 12 members of the Swatch Men’s and Women’s Beach Volleyball ProTeams look forward to a series of hard-fought matches before thousands of noisy and enthusiastic fans at dedicated beach volleyball venues in Europe, South America, and Asia.

Swatch FIVB World Tour 2010 Special
The Swiss watch and jewellery maker has also created a rugged, sporty Swatch Chrono Plastic to celebrate the Swatch FIVB World Tour 2010, suitably named Sand Diver (SUKM400).