In 1972 John Casablancas and Alain Kittler create the Elite agency in Paris. Living up to its name, the agency rapidly build its reputation placing Elite in the top agency position. In 1983 The first international Elite Model Look Contest is held. This contest spans more than 45 countries and serves as a powerful model recruitment tool for the agency. Now there is also a fashion line of watches, that combine the powerful name of Elite with street fashion.