The Glam Rock watch concept was born in Miami in 2005, from the idea of Enrico Margaritelli and Isabell Maujean, to respond to a marked territory of the luxury market in finding a new design approach, combining technical, functional and aesthetical requirements. Of course the watches are Swiss made, but the best part id the fact these watches can change easily its looks, by changing the strap or the skin on the case of the watch.