Back in 1993, Marc Ecko decided to use the Rhino as his primary logo and brand identification. Why the rhino? The rhino looks docile but can take off at 35 mph. The rhino is fiercely loyal. The rhino is a survivor. Marc found a truly unique symbol for a truly unique brand. Throughout its history, the Ecko watch brand has evolved with a renowned heritage in unlimited innovation and pioneering fashion. This passionate obsession is the inspiration behind Ecko's complex and skillfully

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