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A Matter of Class

A Matter of Class evokes the sleek and stylish, cultured man whose thoughtful and selective choices betray a taste for the finer things in life. He dresses in a classic fashion, at ease in the urban environment. Smart, modern, sure of himself, he takes pleasure in the look and textured feel of linen, silk and the finest leathers. Upon entering a room he takes possession of the space, drinking in its ambience, its smooth, dark wood and satin-surface metals. There is a retro feel to the things he likes—aerodynamic shapes and lines, the curves of a classic automobile snaking through the hills beneath a clear, wide-open sky. His is a chic and classic look, assured and ever elegant at any time, in any place.

  Swatch Cloud-Line SUYB116 - 2008 Spring Summer Collection SUYB116 Cloud Line EUR 84,03 (= USD 105,95)


Silhouettes are drawn in light against a cloudy sky. The shaped black leather strap of this sleek Skin Chrono uses a classic stitch in light blue thread to draw gently flowing lines leading up to the matt black plastic case. The large, flat mirrored dial has a lightly grooved surface, surrounded by a black minute ring with Arabic numerals (05, 10 ... ). Two of the three subdials feature gold numerals on black, surrounded by a white/silver-on-light-blue band; the subdial at hour 2 features black numerals and indices on reflective metal. Large black skeleton Arabic numerals with mirrored infills appear at hours 4, 8 and 12. Delicate black squelette hour and minute hands mark the time.


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SFB135G Night Slot EUR 67,23 (= USD 84,76)
  Swatch Night-Slot SFB135G - 2008 Spring Summer Collection


A navigational instrument for the man who prowls the night. The stainless steel bracelet of this classic Skin offers contrasting polished and satin-brushed surfaces in striking contrast to the matt black plastic case. The glossy black dial has the elegant look of a roadster’s instrument panel, complete with a finely graded silver print scale and silver print Arabic numerals marking hours 3, 6, 9 and 12 complemented by small silver Arabic numerals at 5, 10, 20, 25, 35, 40, 50 and 55 minutes. Fine silver crosshairs turn the dial into a rifle sight beneath reflective metal squelette hour and minute hands marking the time.


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  Swatch Ambitious-Goal SUJM703 - 2008 Spring Summer Collection SUJM703 Ambitious Goal EUR 40,34 (= USD 50,86)


For a man on the move who knows exactly where’s he’s going. The orange-brown leather and charcoal grey canvas strap with orange loop and dark grey plastic buckle are nicely set off by white stitching and form an elegant frame for this bold Jelly in Jelly’s dark grey plastic case and glossy black dial. Set against the black are large, crisply drawn white Arabic numerals, a white band and white hour markers and a white minute ring, resulting in a high-contrast, easily readable dial with a vertically aligned day/date window at hour 6, the day in black-on-orange and the date in black-on-white. Squared metal hour and minute hands with orange highlights and a thin metal seconds hand mark the time.


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SUJK400 Optical Effect EUR 40,34 (= USD 50,86)
  Swatch Optical-Effect SUJK400 - 2008 Spring Summer Collection


Optical illusions and op-art design inspire this fascinating Jelly in Jelly, which features a brown leather strap with a narrow mesh pattern of embossed brown lines and playful evocation of crop circles. The clear plastic case frames a sunbrushed silver dial with a brown railway track minute ring enhanced by square brown hour markers and turquoise infills at hours 1 to 4 and 8 to 11. Brown Arabic numerals mark all hours but 5, 6 and 7; a turquoise rainbow arches over a turquoise-on-white date window circled in brown at hour 6. Delightfully drawn black metal and white superlite hour and minute hands and a slim turquoise seconds hand mark the time.


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  Swatch Sense-Sword YCS500 - 2008 Spring Summer Collection YCS500 Sense Sword EUR 92,44 (= USD 116,54)


A high-contrast surface in the grip of classic leather. White stitching and satin-brushed steel endpieces highlight the subtly textured black leather strap of this striking Irony Chrono. The solid steel case is satin-brushed; the steel bezel offers contrasting matt and polished relief surfaces. The dial in reflective and matt structured metal has a fine black minute ring, embossed Arabic numerals at hours 1, 4, 5, 7, 8, 9, 11 and 12 and a black-on-white date window at hour 3. In striking contrast are the shiny metal dials and black Arabic numerals of the chrono totalizers and continuous seconds counter ringed by fine black-on-turquoise indices. Reflective metal squelette hour and minute hands with white superlite highlights mark the time.


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YCS502G Fast Code EUR 100,84 (= USD 127,14)
  Swatch Fast-Code YCS502G - 2008 Spring Summer Collection


A man of substance strikes a classic pose. The stainless steel bracelet of this instant classic Irony Chrono features moulded brushed steel links with polished highlights. Mounted on the brushed steel case is an unmarked bezel with contrasting brushed and polished bands. The sunbrushed silver dial is ringed by an orange tachymeter scale. Applied silver Arabic numerals outlined in brown mark hours 4, 8 and 12 with less prominent brown numerals at hours 5, 7 and 9 and a white-on-brown date window at hour 3. The grooved silver chrono subdials and continuous seconds counter have orange or brown numerals and black indices. Reflective metal hour and minute hands with white superlite highlights and a thin metal chrono seconds hand mark the time.


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  Swatch Scene-Libre YGS453 - 2008 Spring Summer Collection YGS453 Scene Libre EUR 58,82 (= USD 74,17)


Elegant evidence of a man’s adventurous heart. This Irony Big is a contemporary classic featuring a moulded brown leather strap whose alligator pattern is stylishly offset by pink stitching. Mounted on the polished steel case is a stainless steel bezel with a narrow brown band framing the sunbrushed dark silver dial. A unique minute ring shows Arabic numerals (01, 02 ... 60) finely printed in white or pink. A second ring with a roughened silver surface shows pink minute indices and black Arabic numerals at all hours but 3, where a white-on-black date window appears. A finely drawn metal oval applique encloses large mirrored applique Arabic numerals at hours 6 and 12. Metal squelette hour and minute hands and a thin pink seconds hand mark the time.


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YGS454 Poussière D'Encre EUR 58,82 (= USD 74,17)
  Swatch Poussière-D-Encre YGS454 - 2008 Spring Summer Collection


Words written by hand in black ink fade slowly into dust. This stylish Irony Big features a dusty black moulded leather strap with black stitching and an elegant, satin-brushed steel case and bezel. On the glossy black dial are three rings of Arabic numerals in white (and one in blue in each ring) at all hours. The innermost ring runs from 05 through 60; the second runs 1, 2, 3... 12, and the outermost ring completes the 24 hours with Arabic numerals from 13 through 24. Reflective metal squelette hour and minute hands and a needle-thin metal seconds hand mark the time.


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  Swatch Strong-Feel YGS741G - 2008 Spring Summer Collection YGS741G Strong Feel EUR 67,23 (= USD 84,76)


Strength and streamlined style join hands. This bracelet of this impressive Irony Big features polished and satin-brushed steel links and polished steel endpieces holding the solid stainless steel case. An engraved pattern decorates the steel bezel framing a shimmering sunbrushed blue dial. A fine black railroad track minute ring circles reflective metal applique Arabic numerals at hours 2, 4, 6, 8, 10 and 12 and hour markers at 1, 5, 7 and 11. A broad reflective metal band crosses the dial from hours 9 to 3, opening black-on-white day (left of centre) and date (hour 3) windows. Reflective metal squelette hour and minute hands with round white superlite highlights and a thin metal seconds hand mark the time.


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YOS422G Stared EUR 117,65 (= USD 148,33)
  Swatch Stared YOS422G - 2008 Spring Summer Collection


Step out on the town in polished steel. This impressive Irony THE Chrono sports a massive stainless steel bracelet holding a heavy metal case in polished steel. The polished and engraved steel bezel features hour markers with white or blue infills framing a structured white and black dial with a black flange showcasing world cities and Arabic hours (2, 4, 6 ... 24) in white around a metallic minute ring. White rays on silver mark the central zone beneath three subdials in different sizes and designs featuring black-on-white, white-on-blue or white-on-black numerals and indices and reflective metal hands. Black and silver Arabic numerals mark hours 1, 3, 4, 8, 9, 11 and 12. A small black-on-white date window opens at hour 6. Black hour and minute hands with white superlite highlights and a thin black chrono seconds hand mark time.


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  Swatch Mr-Grey YOS424 - 2008 Spring Summer Collection YOS424 Mr Grey EUR 109,24 (= USD 137,73)


A classic case of understated elegance for the man about town. The charcoal grey leather strap of this gracefully robust Irony THE Chrono has a crocodile pattern and contrasting white stitching. The satin-brushed steel case absent bezel frames a light green and anthracite flange with a white-on-anthracite tachymetre scale around the structured anthracite dial. A finely-graded white minute scale surrounds white superlite Arabic numerals at all hours but 4, where a black-on-white date window appears. The 10th of a second and 60-second totalizers at hours 2 and 10 respectively show white numerals and indices on grooved steel-grey dials, as does the continuous seconds counter at hour 6, which has a light green hand. All other hands are in reflective metal; the hour and minute hands feature white superlite highlights.


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YCS501G Curling Famous EUR 100,84 (= USD 127,14)
  Swatch Curling-Famous YCS501G - 2008 Spring Summer Collection


A mosaic of polished steel mirrors the man. This impressive Irony Chrono features a gleaming steel bracelet whose tiled links offer a facetted mirror. Mounted on the solid polished steel case is a stainless steel bezel with a broad brown ring. A silver flange with black tachymetre scale rings the light blue dial, which features brown and mirrored Arabic numerals at all hours but 8 and three grooved metal subdials with brown numerals, indices and hands. Elegant mirrored metal hour and minute hands and a thin brown seconds hand mark the time.


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  Swatch Fog-Tide SUYW100 - 2008 Spring Summer Collection SUYW100 Fog Tide EUR 84,03 (= USD 105,95)


A mysterious image emerges from a rolling white cloud. The moulded white silicon rubber strap of this Skin Chrono runs a bold, straight road to the frosted white plastic case with black pushers and black crown. The sunbrushed silver dial sits at the centre of a white band with a black minute ring and hour markers framing the chrono subdials (the 60-minute and 10th of a second totalizers are indicated by Arabic numerals 60 and 10 in light green on a white embossed base with black indices and orange hands) and the large green disk and small silver continuous seconds counter surrounded by silver applied circles at hour 6 with its black hand, indices and the words FIFTY and TEN in black. Slim black hour and minute hands mark the time.


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YRS406G Fool Fly EUR 134,45 (= USD 169,52)
  Swatch Fool-Fly YRS406G - 2008 Spring Summer Collection


A streamlined capsule saves the past for future generations. The stainless steel bracelet of this magnificent Irony Chrono Retrograde meshes satin-brushed and polished surfaces in a seamless approach to a streamlined steel case evocative of adventurous time machines. The metal flange around the black and sunbrushed silver dial has a black minute ring and Arabic numerals at hours 3 through11; the dial features applied metal Arabic numerals at hours 11, 12 and 1 and a black-on-white date window at hour 4. Pride of place is held by the grooved black “retrograde” chrono 60- and 5-minute arcs with white and red indices; the 30-second retro counter with its white-on-black scale and red Arabic start (00) and end (30) points and similar continuous seconds counter at hour 6; the subdials have red or metal squelette hands. Reflective metal squelette hour and minute hands with white superlite highlights and a thin chrono seconds hand mark the time.


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  Swatch Serious-Affair YRG400 - 2008 Spring Summer Collection YRG400 Serious Affair EUR 138,66 (= USD 174,82)


A fashionably “retro” view of timekeeping. The moulded black leather strap of this seriously elegant Irony Chrono Retrograde fits snugly into the claws of the case coated in pink gold. The unmarked bezel in the same colour frames a black flange with white minute indices on the upper half and a white 30-second chrono scale and numerals (0, 5... 30) on the lower. The structured black dial stands in striking contrast to the pink gold coloured applique hour markers at hours 10 through 2 and pink-golden indices along the semi-circular arc of the 30-second counter. The structured black 60- and 5-minute chrono arcs at hours 10 and 2 respectively show white Arabic numerals; the black continuous seconds counter at hour 6 features indices in the same pink gold colour. A white-on-black date window is positioned at hour 4. All hands, including squelette hour and minute hands and the chrono seconds hand, are the colour of pink gold.


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YRS405 Bring Back EUR 126,05 (= USD 158,92)
  Swatch Bring-Back YRS405 - 2008 Spring Summer Collection


A brilliant play on movements, retro-fitted for the future. The grooved, bright orange silicon strap grips the solid steel case of this fascinating Irony Chrono Retrograde. The engraved steel bezel frames a structured silver dial with its innovative combination of 5- and 60-minute totalizers at 2 and 10 o’clock, a 30-seconds counter whose scale appears on the lower half of the flange, a petite seconde counter at hour 6 and a black-on-white date window just above hour 4. Embossed Arabic numerals at hours 4, 8 and 12 and indices at all other hours contrast with bold orange counter hands and skeleton metal hour and minute hands tipped with white superlite highlights. This new model’s biggest attraction, of course, is the retrograde motion of the chronograph counters, whose hands leap back to zero at regular intervals—a delight to see.


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Last stock update: 02 December 2008


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