In the beginning there was Swatch, the revolutionary Swiss made watch that took the world by storm. The new creation was a watch of many colours, affordable for everyone, precise and made of plastic. Plastic? A Swiss watch made of plastic? Absolutely. That's where we began, with a plastic watch of many colours. That's our DNA.

The new Collection takes us back to the roots where Swatch began, with ten bright shiny Gents, each with a shiny plastic strap in a single, solid colour and a case and dial in the very same colour. Another ten new Colour Code watches feature plastic straps in solid colours with a matt surface, plastic cases to match the straps, and white dials with coloured numerals and indexes.

And since Swatch is all about creation, art is at our origin. We've been working with creative artists ever since we started, and we're proud to present, as part of the new Collection, six Swatch Art Specials by exciting graphic artists Gary Card, David Benedek (David's also a member of the Swatch Snowboard Pro Team) and Carrie Munden. One final point all Swatches in the new Collection are Gent Originals. We're Original, after. It's Our DNA.