Traditional China admittedly follows a completely different calendar to the countries in the West and also celebrates New Year several weeks later, but time itself remains the same everywhere. And when it comes to measuring time, SWATCH, the innovative Swiss watch manufacturer, is always in the vanguard. That being so, what could be more appropriate than the launch of a SWATCH Special with an attractive special packaging and accessories to mark the Chinese New Year festivities? On 7 February 2008, China will be changing over to the astrological Year of the Rat. That is the reason why the design of the SWATCH Chinese New Year Special is dedicated entirely to this clever little fellow and called CUTE RATS.