list

The Age of Rust

The Age of Rust is designed for the man who has no need to speak—his look alone says it all. He’s rough and rugged, decisive, strong and at home with tools and technology. There’s confidence in his every move, in the way he walks and what he wears. He’s a walking tribute to the Age of Industry, to the power and the strength of the iron and steel that built the cities beneath our feet. With a touch of irony the man pays homage to heavy-metal memories, to aging steel, tarnished leathers and chrome. The colours evoke the age of automobiles and machinery, mechanics and metalworking, and the shapes recall great engineering—bridges, winches, webs of steel that weave the urban fabric. It’s all updated and adapted under the sign of high-tech design and contemporary packaging. This family’s for men, and for women who love the look of a man who’s not afraid to be one.

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  Swatch Time-Is-Going YGS743G - 2009 Spring Summer Collection YGS743G Time Is Going EUR 88.74 (= GBP 78.61)
(Incl. VAT)


An evocative take on the look and feel of fine machines. This substantially elegant Irony Big has a heavy, polished stainless steel 316L bracelet whose brushed and polished links evoke gleaming, highly engineered machines. Mounted on the polished stainless steel 316L case is a matt black stainless steel 316L bezel, otherwise unmarked, that frames the finely drawn black and white dial. A stylish white-on-black minute ring shows Arabic numerals (10, 20, 30, 40, 50) and white hour markers adjacent to a second white-on-black minute ring and innovative black-on-white date window at hour 12 that opens on a range of 5 days. A vertical black on white day window opens above hour 6 in the dial’s central zone, where white Arabic numerals (05, 15, 25, 35, 45, 55) and a final hour marker at 12 complete the design. Reflective metal hour and minute hands with white superlite highlights and a slim white seconds hand mark the time.


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YLC7000AG Glam Is Brown EUR 88.74 (= GBP 78.61)
(Incl. VAT)
  Swatch Glam-Is-Brown YLC7000AG - 2009 Spring Summer Collection


The look and feel of worn leather, wood, and earth accompany this tribute to the iron age. The brown aluminium bracelet of this cool Irony Medium and brown aluminium case and bezel give this timepiece a glamorous shine. Applique silver Arabic numerals on the black dial indicate all hours but 6, where a white-on-black day and black-on-white date window appear. Squared off reflective metal hour and minute hands with squelette cut-outs and a slim metal seconds hand mark the time.


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  Swatch Trapped YOS428 - 2009 Spring Summer Collection YOS428 Trapped EUR 136.13 (= GBP 120.59)
(Incl. VAT)


Black is the colour of industry, its power and its fascination. This impressive Irony THE Chrono features a broad, black imitation crocodile leather strap with black stitching and a brushed stainless steel 316L buckle that matches the massive brushed stainless steel 316L case with crown and push buttons. The black dial is framed by a glossy black flange with a white minute ring showing Arabic numerals (05, 10, 15 .. 60) and white indices. Stylized superlite white Arabic numerals mark all hours but 3, where a black-on-white date window appears; hours 2, 6 and 10 are partially obscured by the chrono counters and the continuous seconds subdial at hour 6, all of which feature white Arabic numerals and indices on a black ground and are framed by polished metal rings. Bold, tie-shaped hour and minute hands with white superlite highlights and a thin polished metal seconds hand mark the time.


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YOS431 Undersea Screen EUR 136.13 (= GBP 120.59)
(Incl. VAT)
  Swatch Undersea-Screen YOS431 - 2009 Spring Summer Collection


Wonderfully elegant industrial design. The grooved petrol blue silicon strap of this understated Irony THE Chrono forms a robust path from the brushed stainless steel 316L buckle to the massive brushed stainless steel 316L case. Mounted on the case is a stainless steel 316L bezel with engraved petrol blue hour markers in Arabic numerals (13, 14 ... 24) separated by quarter-hour markers (15, 30, 45). A finely graded turquoise tachymeter scale with white-on-blue petrol numerals appears on the flange surrounding the petrol blue dial. A minute ring frames white Arabic numerals at hours 2, 3, 6, 8, 9, 11 and 12. Set against sweeping concentric arches in white, the 60-minute, decimal and continuous seconds counters evoke industrial instruments with turquoise grids, scales and dials, white numerals and white hands. Reflective metal hour and minute hands with superlite white highlights mark the time.


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  Swatch Black-Haze YRS413 - 2009 Spring Summer Collection YRS413 Black Haze EUR 169.41 (= GBP 150.06)
(Incl. VAT)


A classic study in black. This strikingly elegant Irony Retrograde offers an embossed black leather strap with a double loop that meshes nicely with the brushed stainless steel 316L case. The black bezel features a white-on-black scale with Arabic numerals marking the hours (01, 02, 03 ...12). Surrounding the black dial is a silver flange with grey Arabic numerals on the top half (05, 10, 50, 55, 60) and a black tachymeter scale on the lower half; a black-on-white date window appears at hour 12. The three retrograde chrono counters (60 minutes, 5 minutes, 30 seconds) are marked on the dial with silver appliques, as is the continuous seconds counter at hour 6; counter numerals and indices appear in grey or white on the appliques and black dial, all counter hands, including the central seconds hand, are in reflective metal. Reflective metal squelette hour and minute hands with white superlite highlights indicate the time of day.


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YSS240 Brown Briljant EUR 67.56 (= GBP 59.85)
(Incl. VAT)
  Swatch Brown-Briljant YSS240 - 2009 Spring Summer Collection


A strip of old iron and a flash of light clash and come together in a brilliant moment. The smooth brown leather strap of this substantial Irony Lady Lady holds a polished stainless steel 316L case. Mounted on the case is a stainless steel 316L bezel engraved with three fine rings and set with a single brown crystal at hour 12. The sun-brushed brown dial features dark brown Arabic numerals at all hours. Reflective metal hour and minute hands and a delicate metal seconds hand mark the time.


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  Swatch Black-Decency YGS749G - 2011 Fall Winter Collection YGS749G Black Decency EUR 88.74 (= GBP 78.61)
(Incl. VAT)


An evocative take on the look and feel of fine machines. This substantially elegant Irony Big has a heavy, polished stainless steel 316L bracelet whose brushed and polished links evoke gleaming, highly engineered machines. Mounted on the polished stainless steel 316L case is a matt black stainless steel 316L bezel, otherwise unmarked, that frames the finely drawn black and white dial. A stylish white-on-black minute ring shows Arabic numerals (10, 20, 30, 40, 50) and white hour markers adjacent to a second white-on-black minute ring and innovative black-on-white date window at hour 12 that opens on a range of 5 days. A vertical black on white day window opens above hour 6 in the dial’s central zone, where white Arabic numerals (05, 15, 25, 35, 45, 55) and a final hour marker at 12 complete the design. Reflective metal hour and minute hands with white superlite highlights and a slim white seconds hand mark the time.


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YGS751G Blue Decency EUR 88.74 (= GBP 78.61)
(Incl. VAT)
  Swatch Blue-Decency YGS751G - 2011 Fall Winter Collection


An evocative take on the look and feel of fine machines. This substantially elegant Irony Big has a heavy, polished stainless steel 316L bracelet whose brushed and polished links evoke gleaming, highly engineered machines. Mounted on the polished stainless steel 316L case is a matt black stainless steel 316L bezel, otherwise unmarked, that frames the finely drawn black and white dial. A stylish white-on-black minute ring shows Arabic numerals (10, 20, 30, 40, 50) and white hour markers adjacent to a second white-on-black minute ring and innovative black-on-white date window at hour 12 that opens on a range of 5 days. A vertical black on white day window opens above hour 6 in the dial’s central zone, where white Arabic numerals (05, 15, 25, 35, 45, 55) and a final hour marker at 12 complete the design. Reflective metal hour and minute hands with white superlite highlights and a slim white seconds hand mark the time.


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  Swatch Brown-Decency YGS753G - 2011 Fall Winter Collection YGS753G Brown Decency EUR 88.74 (= GBP 78.61)
(Incl. VAT)


An evocative take on the look and feel of fine machines. This substantially elegant Irony Big has a heavy, polished stainless steel 316L bracelet whose brushed and polished links evoke gleaming, highly engineered machines. Mounted on the polished stainless steel 316L case is a matt black stainless steel 316L bezel, otherwise unmarked, that frames the finely drawn black and white dial. A stylish white-on-black minute ring shows Arabic numerals (10, 20, 30, 40, 50) and white hour markers adjacent to a second white-on-black minute ring and innovative black-on-white date window at hour 12 that opens on a range of 5 days. A vertical black on white day window opens above hour 6 in the dial’s central zone, where white Arabic numerals (05, 15, 25, 35, 45, 55) and a final hour marker at 12 complete the design. Reflective metal hour and minute hands with white superlite highlights and a slim white seconds hand mark the time.


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YGS752G Burgundy Decency EUR 88.74 (= GBP 78.61)
(Incl. VAT)
  Swatch Burgundy-Decency YGS752G - 2011 Fall Winter Collection


An evocative take on the look and feel of fine machines. This substantially elegant Irony Big has a heavy, polished stainless steel 316L bracelet whose brushed and polished links evoke gleaming, highly engineered machines. Mounted on the polished stainless steel 316L case is a matt black stainless steel 316L bezel, otherwise unmarked, that frames the finely drawn black and white dial. A stylish white-on-black minute ring shows Arabic numerals (10, 20, 30, 40, 50) and white hour markers adjacent to a second white-on-black minute ring and innovative black-on-white date window at hour 12 that opens on a range of 5 days. A vertical black on white day window opens above hour 6 in the dial’s central zone, where white Arabic numerals (05, 15, 25, 35, 45, 55) and a final hour marker at 12 complete the design. Reflective metal hour and minute hands with white superlite highlights and a slim white seconds hand mark the time.


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  Swatch Silver-Decency YGS750G - 2011 Fall Winter Collection YGS750G Silver Decency EUR 88.74 (= GBP 78.61)
(Incl. VAT)


An evocative take on the look and feel of fine machines. This substantially elegant Irony Big has a heavy, polished stainless steel 316L bracelet whose brushed and polished links evoke gleaming, highly engineered machines. Mounted on the polished stainless steel 316L case is a matt black stainless steel 316L bezel, otherwise unmarked, that frames the finely drawn black and white dial. A stylish white-on-black minute ring shows Arabic numerals (10, 20, 30, 40, 50) and white hour markers adjacent to a second white-on-black minute ring and innovative black-on-white date window at hour 12 that opens on a range of 5 days. A vertical black on white day window opens above hour 6 in the dial’s central zone, where white Arabic numerals (05, 15, 25, 35, 45, 55) and a final hour marker at 12 complete the design. Reflective metal hour and minute hands with white superlite highlights and a slim white seconds hand mark the time.


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YCS514 Fine Steel EUR 120.00 (= GBP 106.29)
(Incl. VAT)
  Swatch Fine-Steel YCS514 - 2009 Spring Summer Collection


Robust and classic industrial design. The structured black rubber strap of this high-contrast Irony Chrono is highlighted by orange stitching. The case is in brushed stainless steel 316L, as is the unmarked bezel surrounding the black dial. A white-on-black minute ring features printed white Arabic numerals (10, 15 ... 50) with orange or white hour markers. Arabic numerals in silver applique highlight hours 12, 4, and 8 and frame the large white-on-black date window at hour 12; enclosed within the silver applique design are the 60-minute, decimal and continuous seconds counters, which feature orange or white numerals and indices and orange hands. Squelette reflective metal hour and minute hands with white highlights and a slim reflective metal chrono seconds hand mark the time.


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  Swatch Start-Now SUIM100 - 2009 Spring Summer Collection SUIM100 Start Now EUR 88.74 (= GBP 78.61)
(Incl. VAT)


Dusk falls over a city of shadows and silver light. The transparent grey silicon strap of this shadowy Chrono Plastic features worn block letters in black on a grey background. The lightweight and robust transparent grey plastic case features a solid black plastic crown and push buttons. The moulded transparent grey plastic bezel shows orange-on-black Arabic numerals (05, 10, 15 ... 60). These colours are taken up on the dark brown dial whose white Arabic numerals have the same worn look as the letters on the strap. Black rings set with printed shiny screw-heads surround each of the grooved silver subdials, which feature black numerals and indices and black squelette metal hands. Reflective metal hour and minute hands with white superlite highlights and a bright orange chrono seconds hand mark the time.


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SUJK141 Fastener EUR 53.45 (= GBP 47.34)
(Incl. VAT)
  Swatch Fastener SUJK141 - 2009 Spring Summer Collection


Buried in the earth are the relics of a recent industrial past. White stitching outlines the two-part structure of this versatile Jelly in Jelly’s brown leather strap, which can be worn on the wrist or hooked to a belt or other clothing. The transparent clear plastic case frames a dark brown dial with a transparent window to the movement within. The minute ring’s red indices are separated by printed silver hour markers and a mix of Arabic and Latin numerals indicating 3 o’clock with a backwards ‘3’, 6 o’clock with ‘6ix’, a straightforward 9 and noon/midnight with ‘ONE2’. Reflective metal hour and minute hands with white superlite highlights and a thin red seconds hand mark the time.


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  Swatch Perforling SFK336G - 2009 Spring Summer Collection SFK336G Perforling EUR 88.74 (= GBP 78.61)
(Incl. VAT)


Industrial geometry turns abstract forms into a delightfully modern design. The stainless steel 316L bracelet of this fascinating Skin features polished, brushed or hammered finishing of round, square and rectangular links that recall parts of intricate machines. Polished stainless steel 316L end pieces frame the transparent clear plastic case holding a sun-brushed silver dial with a hammered silver band around the centre. Shiny silver screw-heads and squares serve to indicate the hours. Round-tipped shiny metal hour and minute hands mark the time.


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SUYB120 Stay Way EUR 102.86 (= GBP 91.11)
(Incl. VAT)
  Swatch Stay-Way SUYB120 - 2009 Spring Summer Collection


A detailed instrument panel presents stylish high-tech design. This intricate Skin Chrono’s moulded black synthetic leather strap offers decorative white stitching in contrast to a solid black plastic case. The sun-brushed black dial is surrounded by a minute ring with orange or white on black indices and Arabic numerals (white: 1, 2, 4, 6 ... 58; orange 20, 40, 60) surrounding two additional white minute tracks. Printed golden skeleton Arabic numerals with black infills appear at hours 4, 8 and 12. The chrono and continuous seconds counters are framed by applique gold circles and fine white indices and feature white Arabic numerals printed along radial axes on charcoal creusé dials with golden hands. Tapered brass squelette hour and minute hands mark the time.


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  Swatch Dream-Coats SUYK116G - 2009 Spring Summer Collection SUYK116G Dream Coats EUR 121.01 (= GBP 107.19)
(Incl. VAT)


Golden metal surfaces come alive in the black of night. The stainless steel 316L bracelet of this classy Skin Chrono features yellow gold PVD links with brushed and polished surfaces leading to the milky white plastic case. The dial presents black tone on tone decoration in the centre framed by a white-on-black minute ring and applique gold hour markers. The 60-minute and decimal counters feature imitation creusé dials with MINUTES and DECIMAL labels in white and are framed by applique gold circles. The continuous seconds hand has a white SECONDS label and imitation creusé dial framed by an applique gold semi-circle; all counters show black or white-on-black numerals and indices and have gold hands. Golden squelette hour and minute hands mark the time.


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SFK337APU Éclair de Génie Large EUR 216.81 (= GBP 192.05)
(Incl. VAT)
  Swatch Éclair-de-Génie-Large SFK337APU - 2009 Fall Winter Collection


This is a Skin model. This watch is only sold in the Luxury Store on the Via Della Spiga in Milano and on the Place Vendome in Paris.


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  Swatch Éclair-de-Génie-Small SFK337BPU - 2009 Fall Winter Collection SFK337BPU Éclair de Génie Small EUR 216.81 (= GBP 192.05)
(Incl. VAT)


This is a Skin model. This watch is only sold in the Luxury Store on the Via Della Spiga in Milano and on the Place Vendome in Paris.


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SFK338GPU Plume De Mer EUR 186.55 (= GBP 165.25)
(Incl. VAT)
  Swatch Plume-De-Mer SFK338GPU - 2009 Fall Winter Collection


This is a Skin model. This watch is only sold in the Luxury Store on the Via Della Spiga in Milano and on the Place Vendome in Paris.


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