It’s purple, no doubt about it. For a bold, bright splash of monochrome colour, nothing beats this rugged new Swatch Chrono Plastic. The deep purple silicon strap is structured with vertical ribbing and complemented with a solid purple silicone loop and plastic buckle. The case and bezel, crown and chrono pushers are fashioned of solid purple moulded plastic. White Arabic numerals (05, 10, 15 … 60) and a white minute ring mark the purple rotating bezel and frame the white dial. Large purple Arabic numerals indicate hours 4, 8 and 12, smaller purple numerals hours 1, 3, 5, 7, 9 and 11. A purple-on-white date window is positioned at 6 o’clock. The 60-minute, decimal and continuous seconds counters at 10, 2 and 6 o’clock feature white imitation creusé subdials, purple numerals and indexes, and purple hands. A slim purple chrono seconds hand registers stop times, and tapered purple squelette hour and minute hands with white superlite highlights mark the time.