A Swatch Irony is similar to a plastic Swatch. In 1994 Swatch launched the first collection of stainless steel gent and medium size Ironies in the USA. It was an instant success.
The Swatch Irony BIG collection is made for men with a feel for style. The designs are timeless and classic, opposed to the plastic collection which is more colorful and pointed toward the world of fast fashion.